Google Adsense fraud is one of the diseases that plague the Ad Words advertisers. The Adsense program essentially allows website publishers/owners to sign up with Google, enabling them to display Google Ads on their sites. These publishers essentially act as “Google Partners”. The ads chosen by the Google boot for display are contextual and the ads are related to the contents of the publisher’s website, for more help visit to www.guardadsense.com. The intent for Google is to capitalize on the traffic to these (in practice) niche sites and provide highly direct targeted traffic to the advertiser. A subset of the users of the Google Partner website, click on those ads and Google charges the advertiser per click. Google shares the booty with the website publisher but the revenue sharing ratio falls under Google’s “undisclosed “criteria. While the exact amount can be reverse engineered, the take home lesson is that the final amount is proportional to Google’s income from that click.
In theory it’s a match made in heaven. The advertiser gets good ROI through targeted traffic, the publisher gets to monetize the traffic on their website and the web browser gets to buy that classic CD that he couldn’t live without. Not to mention that Google gets a wad of cash. The gods of lucre smile beneficently on all.
Unfortunately, this happy façade hides blemishes. Severe ones. For all Google Adsense Publishers are not created equal. While (we daresay) many advertisers have a genuine website, providing a valuable or interesting service to the world wide community, there is a significant number of unscrupulous operators who are out there to prey on the advertisers. These creatures of the night (and we will explain later why we use that term), make websites for the express purpose of milking Adsense revenue.
This category of
fraudsters deserves a taxonomy of its own, which we have developed (the
other categories, click fraud and impression fraud are even bigger
problems in some industries). In the interest of not being gender
biased, we have alternated between genders. We hope that our
lighthearted tone does not mask the revulsion that we feel towards these
This guy is at the bottom of the food chain. Inspired by the riches of his neighbor Ms. Jones, who has been making more than ten grand a month in Adsense revenue, he plans a course of action. He “invests” for more detail go to: www.instant-adsense-dollars.com in click software (a simple Google search reveals many) and gets a list of anonymous proxy addresses. He then goes to register a few domains and hires someone off of enlace to create a “network of sites” and “click boot”. He hopes that the interlinked sites will provide each some “link popularity” and increase his page rank. If only it were that simple! He then proceeds to use the 30 dollar click to start clicking on the sites. Or he could click on them himself manually using the proxies. We don’t call him click monkey for nothing. He clicks and clicks all the way to see his account getting banned. No banana for this monkey! His calls of despair to Google fall on deaf ears. This person is likely to quit, but sometimes retries to get up the food chain, the Want to -Be-Fraudster.
This girl searches for high paying keywords like “home loan equity” (current ad words rate: 45 dollar), or “web hosting” (ad words costing 20 dollar). She correctly guesses that the Adsense payout is proportional to what Google earns and therefore homes in on such words. Her strategy is to make a page with contents that are appropriate for the targeted high payout keyword. She moves ahead by clicking on the link multiple times and recruits friends and family to give them a click. Or ten!